Prevent Juvenile Tobacco Use in Rural India
"Each year tobacco use kills about one million Indians.
Bidi and cigarette smokers die 6 to 10 years earlier than their non-smoking counterparts."

The New England Journal of Medicine
Weaker Section Welfare Association (WESWA.org) Self-help society of Pudukkotai District, South India
Juvenile abuse of tobacco in India

You can help

"We appeal to you who live in ease and health to sacrifice just a tiny portion of your bounty and good fortune for the sake of less fortunate families and their children."

-Rajesh Kanna, WESWA Executive Director
WESWA Trust logo
The Weaker Section Welfare Association (WESWA Trust) was founded in 1995 by community-minded volunteer social workers of Viralimalai, Pudukkottai District of Tamil Nadu, India. WESWA  is an approved charity recognized by the Ministry of Home Affairs of the Government of India under the Foreign Contribution Regulation Act. Visit our web site at www.WESWA.org for details of our work.

Since its inception the WESWA Trust has been actively engaged in the rehabilitation of the weaker section of society, especially in eradicating child labour and commercial sex from the Viralimalai area as well as promoting Reproductive and Child Health (RCH) and AIDS education.
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You can save children of India from life-long addiction to tobacco

India has been warned it faces a smoking-related health crisis. Nearly one in five school children in India use some form of tobacco, according to a survey conducted by the World Health Organisation. Nearly 17% of students aged under 16 use some form of tobacco, most of them cigarettes. And despite a countrywide ban, sale of tobacco and tobacco products to minors have shown no decline over the past three years. Government reports find there is no difference in consumption levels among girls and boys.

What will WESWA do to address this problem?

With your support, WESWA Trust will:
  • Train local youth leaders to conduct awareness seminars for youth peer groups.
  • Conduct cultural events in the main population centers of our target area of Viralimalai.
  • Distribute printed campaign materials at schools and other youth venues.
  • Promote yoga, meditation, naturopathy, etc. as alternatives to tobacco use among school children and rural youths.

Long-term Benefits

Our project targets 500 rural youths and 500 school students, who may be spared from a lifetime of dependence upon tobacco with the health menace of oral cancer, throat cancer and lung cancer, hypertension, and other long-term health problems. Our project aims to create a Tobacco Free Younger Society and save the lives of uncounted young people.

This WESWA project has to raise $4,000 from 50 donors by April 30, 11:59 PM EDT to earn a permanent spot on GlobalGiving.org. Please help us with your contribution large or small (even your small donation helps us to meet the 50-donor requirement). Click here to learn more about GlobalGiving and this Global Challenge project.

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